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Founders Connect Live Returns with ‘The Builders Summit’ and Startup Innovation Challenge.
Due to popular demand, Founders Connect Live returns for an even more electrifying event on Saturday, May 25, 2024. In partnership with Africhange, this…
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The Boss Approach

March 2024

Verisafety Empowers Manufacturers with Anti-Counterfeiting Labels on World Consumer Day
In honour of World Consumer Rights Day this Friday, March 15. Verisafety is set to provide free product authentication and anti-counterfeiting labels to…
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The Boss Approach
What Does Cowrywise Simple Billboard Tell Us About Branding?
TBA - We write an exciting newsletter for Startup Founders in Africa moving from Idea to Product.
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The Boss Approach
March Is Here, Lets Relaunch!
Your go-to source for insightful stories and inspiration from the world of Tech Startups.
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The Boss Approach

January 2024

Tech Unite Africa(TUA Expo) 2024: Harnessing Tomorrow's Innovations Today
Global visionaries, tech aficionados, and industry leaders are gearing up for Tech Unite Africa 2024 (TUA Expo) with Zedi, a leading digital marketing…
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The Boss Approach
Future Leaders Embrace Mind-shift for New Possibilities
The 5th Youth Leadership Conference, a flagship event aimed at empowering and inspiring young leaders with the knowledge and skills needed to become…
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Lagos is gearing up to host Africa's largest technology showcase event, The Africa Technology Expo
The commercial city of Lagos, Nigeria is set to play host to the Africa Technology Expo, Africa’s premier Technology Exhibition and Showcase, with Zedi…
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The Boss Approach

October 2023

Building a Global Company: My Journey as CEO of Glade Inc
By Liyi Victor, CEO of Gladefinance
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The Boss Approach

June 2023

How Data is Empowering the Digital Lending Space in Nigeria
In the digital lending space in Nigeria, data plays a pivotal role in driving the core operations of businesses. With the economic downturn and a…
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The Boss Approach
CEO Branding and the Role of Trust in the Sharing Economy
The rise of the sharing economy has revolutionized resource sharing through online and mobile platforms, fostering a culture of collaboration and…
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The Boss Approach
Enhancing Executive Visibility and Startup Positioning through Tech PR
Public Relations (PR) play a crucial role in fostering the growth of startups by establishing and maintaining a positive reputation, ultimately leading…
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The Boss Approach

May 2023

Leveraging Thought Leadership Content to Build Your Executive Visibility
In today's competitive business environment, executives need to establish themselves as thought leaders to stay ahead of the game. Thought leadership is…
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