March Is Here, Lets Relaunch!
Your go-to source for insightful stories and inspiration from the world of Tech Startups.
Hello founders,
It’s the first day in the month of March, and we are really excited. This month already seems promising, and we can’t wait to enjoy all the goodies that will come with the month of March.
So, we haven’t really been consistent in sending out our newsletters, but that’s changing from this month.
We are excited to announce that we are relaunching the TBA brand.
As you know already, The Boss Approach is your go-to source for insightful stories and inspiration from the world of Tech Startups; and we want to begin to live up to the name.
Going forward, we've revamped our newsletter to bring you in-depth interviews, success stories, and actionable industry insights which come with a lot of value. Whether you're a Founder or a player in the Ecosystem, this newsletter is for you.
And to hit it off, we have prepared a beautiful edition for this month. Some weeks back, Cowrywise put up a billboard ad with just the name of the brand and no call to action. Someone took a picture of it and brought it to Twitter, and it sparked a heated discussion
We would be taking a deep-dive into the issue to understand how branding and marketing work, using the whole situation as a case study.
We’re sure you wouldn’t want to miss out on that piece.
So, see you on Monday morning.
Don’t forget to encourage your friends in the ecosystem to subscribe also.
With love, Akan, Managing Editor.